Emails come in all shapes and sizes! The emails companies send to their customers usually have a layout that matches their house style. Behind that layout are the same programming languages that websites are written in. But unlike most web browsers, not all email clients fully support what these languages can do.
Fonts and house style
Fonts are a good example. For the consistency and recognisability of their brand, companies prefer to communicate everything in the font of their house style. That font is usually not a standard font such as Arial or Times New Roman. The problem with non-standard fonts is that they are often not installed on the customer's device. If no fallback font is coded, the email client picks its own fallback font. And that can lead to strange results.
Every device shows it differently
The device on which the customer views an email matters too. The same email can look very different on a desktop than on a smartphone. All of this has to be taken into account to avoid 'broken' emails.
Say goodbye to 'broken' emails with CCM in the Cloud
However good your message is, if the customer cannot read it properly, you will not get the results you want. So email communication can have a big impact on customer behaviour and on how customers see your company. Our CCM in the Cloud (now: CustomerConnect) solution can help your company design and send tailored emails (and other types of communication) that always look good and professional.
You can design and build the emails entirely yourself or with our help. After that, you can see how email clients and devices respond to the layout of your email. For example, during the test phase you can send the email through the communication platform to a number of addresses at different email clients and view them on different devices, or you can use our test tool.
Testing and sending
Once the email is fully prepared and tested and looks good on every device, it is time to send it. Before the email lands in the customer's inbox, CCM in the Cloud lets you do a final spot check on content and layout. You can also choose when the email is sent. That way you know that what you communicate is correct and looks good, and you are in control of when you communicate!
Would you like to find out how CCM in the Cloud can take the work of email communication off your hands? Then get in touch with us, with no obligation. We will be happy to look at the possibilities with you.
