Personalised communications
Communication often relies on templates with standard letter texts. These texts are often driven by data, which makes them somewhat tailored to the customer's situation. But how often do I receive communication myself where the content isn't quite right for me? That doesn't make for a positive experience and makes me feel like just one of many. At Harmony, we think this can be done better. After all, customers expect the communication they receive to match their needs at that moment.
The Interactive Documents module
With the Interactive Documents module, we offer functionality for 1-1 print and email communications that lets you personalise content. You decide which content can and cannot be changed. Using a form and answering questions, you can tailor the content further to the customer. You can also add a local attachment. By inserting free text, you give a personal touch to the customer you've just spoken to on the phone. This creates a connection that can contribute to a positive CX and therefore to customer retention.
The highlights at a glance
Here are the highlights of our Interactive Documents module:
- Can be used for 1-1 print and email communications;
- Optionally add a (local) PDF attachment;
- Build (batch, ad hoc and interactive) templates from one tool;
- Template management and releases entirely in your own hands;
- A uniform look & feel to the outside world.
Could your organisation use support with personalised customer communication? Get in touch, with no obligation. We will be happy to look at the possibilities with you.
